Event Review: Middle East Organic & Natural Products Expo

The 16th edition of the Middle East Organic & Natural Products Expo took place at the Dubai World Trade Centre from 18 to 20 November

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Beauty Middle East editor Claudia de Brito moderated an organic beauty panel on Trends and  opportunities featuring Shirley Conlon, Leena Abbas and Gulnaz and Nazgul Nejmi.

The 16th edition of the Middle East Organic & Natural Products Expo Dubai took place at the Dubai World Trade Centre from 18 to 20 November 2018.

This year the show hosted a total of 225 exhibitors. Shinu Pillai, exhibition director of the Middle East Organic and Natural Product Expo Dubai is not surprised about the steady rise that organic beauty is experiencing here: “The beauty sector has always been well represented in the show over the past 16 years – around 42% of our exhibitors bring beauty products, some exclusively and some while targeting other sectors too. But the past four years have seen the sector bloom in terms of local demand. The rise in the number of working women has also contributed significantly to ushering the healthier beauty in to the region. Consumers in UAE have the ninth highest individual expenditure on beauty products in the world, despite being one of the smallest countries.”

The creation of natural beauty products using unique natural products sourced responsibly is also a trend that is gathering interest. This year an estimated 39.3% of exhibitors were beauty, with a special focus on the Ghana and Nigeria Pavilion in which all exhibitors had beauty products. Approximately 47.8% of exhibitors were launching products for the first time in the region, with some of them launching globally at the show.

The second day of the show saw Beauty Middle East editor Claudia de Brito moderate a panel on trends and opportunities in natural and organic beauty. The panel featured industry experts including Shirley Conlon Organics founder Shirley Conlon, Organic Glow Beauty Lounge founder Leena Abbas, and Gulnaz and Nazgul Nejmi, founders of Gul and Naz Beauty. Some of the issues tackled were the lack of information and regulation when it comes to labelling organic products as well as the need for more government incentives aimed at entrepreneurs in the organic field. Still, the panellists were hopeful that a growing consumer interest in natural and cruelty-free beauty would fuel the growth of the sector.

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