Ardian, a leading private investment house, has entered into an agreement with Moonlake Capital to sell ADA Cosmetics Holding GmbH (ADA International).
ADA International’s core business is the production and sale of high-quality personal care products such as shampoo, shower gel, soap, body lotion and accessories for the hotel industry. In addition to its own established brands such as Naturals, Pure Herbs and Hydro Basics, ADA International’s product range also includes hotel cosmetics products from leading international brands such as Chopard and Bulgari.
Under Ardian’s ownership, ADA International’s sales have more than doubled to over €110million (US $125 million) with profitability increasing steadily. The company has also significantly strengthened its presence in Asia and the Middle East and grown its customer base from around 15,000 to over 25,000 hotels. Philip Wack, managing partner of Moonlake Capital, said: “ADA International is a leading player in the highly attractive and resilient niche market of hotel cosmetics. We look forward to partnering with the management team led by Wilhelm B. Könning to support the business in its further growth ambitions.”