Aesop’s Signature Store makes its Dubai Debut

Australian brand Aesop has launched its latest retail space in Fashion Avenue on the second floor of The Dubai Mall


Aesop has launched its latest retail space at The Dubai Mall.

Though Aesop concessions do exist in the country, this launch marks the brand’s inaugural signature store in the UAE.

Created by the company’s in-house design department, the store has an understated yet modern appeal.  Screed flooring, lacquered timber wall panels, aluminium shelving and counters cloak the interior in a monochromatic grey-blue palette.

Three distinct areas are separated by rounded walls, product shelving and demonstration sinks. The most intimate of these spaces is an alcove at the rear of the store; with a basin, point-of-sale and display shelving, it maps a smaller-scale version of the interior, offering a secluded space for consultations.

Aesop Dubai Kit

To coincide with the new store opening, Aesop introduces the Dubai gift kit, an exclusive travel-size kit including products for hair, body and oral care; presented in an elegant black microfiber amenity case.

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