Though Aesop concessions do exist in the country, this launch marks the brand’s inaugural signature store in the UAE.
Created by the company’s in-house design department, the store has an understated yet modern appeal. Screed flooring, lacquered timber wall panels, aluminium shelving and counters cloak the interior in a monochromatic grey-blue palette.
Three distinct areas are separated by rounded walls, product shelving and demonstration sinks. The most intimate of these spaces is an alcove at the rear of the store; with a basin, point-of-sale and display shelving, it maps a smaller-scale version of the interior, offering a secluded space for consultations.
To coincide with the new store opening, Aesop introduces the Dubai gift kit, an exclusive travel-size kit including products for hair, body and oral care; presented in an elegant black microfiber amenity case.