Givenchy Beauty Launches Volumising Mascara

The new product promises 41% more volume and a 24-hour hold with one sweep


Givenchy Beauty Launches Volumising Mascara

Givenchy Beauty will launch a mascara with a clump-free formula that gives lashes volume with a single application.

The Volume Disturbia mascara comes in two shades: black and red. Created by Nicolas Degennes, artistic director for make-up and colour, the mascara provides a glide-on texture increasing the lash volume by 41% with just one sweep promising a 24-hour hold.

Speaking about the new product, Degennes said: “For controlled application, remove any excess product from the brush to create volume, lash by lash definition, from the very first sweep. Then, load the lashes with as much product as you want for extreme volume.”

In addition to the mascara, two new eyeliners, will be hitting the shelves this summer. The two new products comprise a bold black Disturbia eyeliner that claims not to fade or run and the Phenomen’eyes liner which comes in both vinyl and glitter finishes.

The new makeup range will be released in July 2019.

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