Kat Von D Beauty Expands Vegan Liner Empire

The US-based makeup brand is widening its eyeliner range in the vegan and cruelty-free field


Kat Von D Beauty releases a new vegan eyeliner

Kat Von D Beauty is launching the Ultra Ink Liner, a crowd-sourced creation that delivers black intensity in one stroke.

Originally previewed as ‘Liner-X’ in a limited quantity as a prototype, the felt tip liner is now called Ultra Ink Liner. The product joins Kat Von D Beauty’s eyeliner range as the first liquid liner with a flexible felt tip allowing for guided, controlled application.

The 100% vegan, high pigment formula provides strong payoff without fading. The long wear formula also enables it to be water and smudge-proof, as well as non-transferring.

Kat Von D Beauty Ultra Ink Liner will be available from May 24th, online at Sephora.ae, Sephora.sa and in Sephora Middle East Stores.

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