Golden Scent has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250%.
Onboarding new brands and beauty categories for makeup, skincare, and haircare has been the main focus for Golden Scent in 2018. The e-commerce platform carries well-known global beauty brands, but is also making room for local brands.
Golden Scent CEO Malik Shehab said in a statement:“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands - such as higher conversion rates and a boost to customer loyalty and retention.”
Golden Scent’s product offerings in the makeup and skincare category grew 40%, while new categories such as beauty tools and hair care were introduced. Golden The platform has also signed exclusive distribution contracts with brands.
“We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” added Shehab.
Last year, the startup’s series A funding saw it backed by top-tier investors including Saudi Aramco Entrepreneurship Venture, Equitrust the venture arm of the Choueiri Group, Wamda Capital and Raed Ventures.