Editor’s Letter: Running on Empties

Claudia de Brito discusses the rise of sustainable consumption

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Claudia de Brito.
ITP Media Group

In a piece about sustainability that appeared in Vogue last year, Ren Clean Skincare CEO Arnaud Meysselle said: “70% of the waste from the beauty industry is from packaging.” There’s no hiding from it. Our beloved beauty products, and the laminated cardboard boxes they come in, are toxic for the environment.

Sustainability in beauty has been a big talking point for a few years now and slowly but surely, we’re starting to see some positive changes. While companies are becoming more conscious about the way they produce products, consumers are also looking at the way in which they consume them. Challenges such as ‘Shop my Stash’, popularised by Estée Laundry, have really taken off this year. They encourage consumers to use and recycle products they have already purchased instead of mindlessly buying new ones and disposing of them irresponsibly. As a result, it’s now the done thing to post and boast about empties instead of new purchases.

Pioneering beauty brands such as Davines, Aveda, The Body Shop, L’Occitane, Burt’s Bees and Lush are all doing their part to reduce their impact on the environment. Lush, not content with its innovative naked product concept, is partnering with the Ocean Legacy Foundation, to use 27 tonnes of marine debris for product packaging. Also teaming up with a water-focused organisation is beauty brand entrepreneur Marcia Kilgore, who has partnered with WaterAid, via her liquid-soap brand Soaper Duper. In fact, our cover star Salina Handa, who founded SensAsia Urban Spa, names Kilgore as one of the industry figures she looks up to.

Self-care isn’t going anywhere. We speak to Dr. Rita Rakus who was in Dubai to launch a cutting-edge treatment at Fairmont Dubai’s Willow Stream spa, two industry insiders weigh in on how accessible invasive procedures should be in this month’s Hot Topic and Rebecca Treston shares her tips for beauty on the go.

This month marks International Women’s Day so, however you choose to do it, I hope you celebrate by treating yourself.

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