Five Minutes With… Tina Ghafurian

General manager at Tips & Toes, Middle East

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Five Minutes With… Tina Ghafurian.

What is your vision for Tips & Toes?

My vision was always first towards employees, to help them build homes away from home. Somewhere to grow, where they felt valued, like they belonged and most importantly happy. Secondly is the fact that Tips & Toes is a salon run by women for women. We want all ladies to feel welcome whether they be new mothers, on-the-go business women or even teens looking to try a service for the first time. This also means we want to be a convenient and trustworthy place where women can indulge in all their grooming needs in one go, from nails to hair, massages and even LPG we’ve got it all.

What are some of the best-selling product and services at Tips & Toes?

Our forte is nails. Whether you are looking for a basic mani/pedi or wanting to experiment with some nail art our team can assist. We are always looking at being innovative with add ons to improve nail and skin health or for example, with our new Gemstone Massages even calm the mind. Another service that has become increasingly popular in recent years is eyelash extensions. A must for those busy months, customers can lie back, relax and also have their nails done at the same time.

How were you introduced to the field of beauty and services?

My business back home was fashion related and I was in love with the industry. However when I was studying for my MBA in the American University of Dubai I was asked by a good friend to do some market research for their distribution company that looked after Creative Nail Design. From there I was hooked and worked hard to be promoted to sales manager. My drive and passion for innovation eventually lead me to become co-founder and General Manager of Tips & Toes, which is now the largest chain of salons in the UAE.


What are some of the services provided by Tips & Toes that many are unaware of?

Although our name should give it away, many customers aren't aware that we provide services from your tips to your toes, quite literally! As well as everyday, conventional beauty treatments we also provide slimming services including LPG. For those looking to be pampered we can offer a full spa experience, including facials, massages and a great hamman. Most recently we have also put a much larger focus on our hair services and will be the first to bring Pixel Hair colour to the region.


What are your thoughts on the beauty industry in the Middle East?

The beauty industry is extremely competitive in the Middle East with new salons, spas and hairdressers popping up monthly. It seems that too often there is a focus on standout, newsworthy products and treatment launches with little attention and time spent on perfecting the finer day-to-day details. I believe Tips & Toes has done so well as we have always made it our aim to perfect and provide the highest quality basic services first. You know you can trust our team for amazing nails, waxing, colour and blow dries, which in turn leads our customers to want to try our more specialised services too.

What products are used for the treatments provided at Tips & Toes?

Our team is always on a worldwide hunt for the most innovative and incredible products on the market. Alongside this we of course have our firm favourites that we are loyal to. In the hair department you will find brands such as Kerastase, Schwarzkopf, L’Oreal and Redken. Heading into the spa, you will be treated with the likes of Babor, Glamglow, Anesi and Pevonia. Our favourite product for the hamman is Morjana. Then finally in the nail department customers can choose from vinylux, shellac, creative play or our very own in-house polish TITO.

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