Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries.
French perfume expert Frédéric Malle was born into a family of industrialists, artists and perfumers and represents the third generation of perfume specialists in his family. This collaboration with Groupe GM comprises features four 40ml products including shampoo, conditioner, body wash, and body lotion as well as perfumed soaps in pleat wrap, available in 30g and 50g.
Groupe GM president Laurent Marchand, said: “We are delighted to add Editions de Parfums Frédéric Malle to our ever-expanding luxurious amenities portfolio. Similar to the Frédéric Malle vision, we at Groupe GM, are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities”.
The collection bears the brand’s signature red and is presented on a modern signed wooden tray. To extend the guest experience, additional products are available such as the “Eau de Magnolia” Eau de Toilette in 3.5ml or 7ml, as well as a rubber incense medallion. The Editions de Parfums Frédéric Malle hotel line will be available worldwide thanks to Groupe GM’s global network of distributors. The first partnership with the Four Seasons Hotel in Hong Kong offers an exclusive 50ml format product range.