Dubai Municipality Director General His Excellency Eng. Dawood Abdulrahman Al Hajiri opens Beautyworld Middle East 2019

The three-day event in Dubai features 1,790 exhibitors from 66 countries targeting MEA’s US$34.9 billion beauty and personal care market

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His Excellency at Quintessence during the opening of Beautyworld Middle East 2019.

Beautyworld Middle East 2019, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened in Dubai today (15th April) and will run until 17th April at the Dubai International Convention and Exhibition Centre. The 24th edition of the annual three-day event was opened by His Excellency Eng. Dawood Abdulrahman Al Hajiri, the Director General of the Dubai Municipality.

With a new record in exhibitor numbers, 25 national pavilions, seven spectacular show highlights, and hundreds of product launches across 62,000sqm of exhibition space, Beautyworld Middle East 2019 is once again the focal point of the latest innovations in a regional market that is tipped to grow by 7.5 percent annually over the next three years.

According to analysts Euromonitor International (EMI), the retail value of the beauty and personal care market in the Middle East and Africa (MEA) is estimated to be worth US$34.9 billion in 2019, an eight percent increase over the previous year (US$32.4 billion).

That figure is projected to grow to be worth US$43.4 billion in 2022 according to EMI, making the MEA region one of the fastest growing markets in the world for cosmetics, skincare, fragrances, hair care, men’s grooming, personal care and hygiene.

“As one of the world’s top three top three trade fairs for beauty, hair, fragrances and wellbeing, Beautyworld Middle East continues to uncover the entire spectrum of products serving this vibrant regional market,” said Elaine O’Connell, Show Director for Beautyworld Middle East.

“There is no other trade fair in the wider region that delivers such a wide range of beauty products, personal care, and fragrances from across the globe.  At the same time, it’s an educational focal point shining the spotlight on the latest trends and innovations that are moving the needle for the beauty profession on an international scale.”

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