Vierro, has launched in the UAE as the answer to the escalating demand for high-quality and cost-effective hair care products. The product range aims to deliver beautiful hair, perfected by science.
The hair care segment in the region is experiencing significant growth, and Vierro addresses issues that are often overlooked by most haircare brands - the negative effects of hot weather and desalinated water on hair. The technologically advanced weather and water protect formulas are designed to restore and protect hair against these harmful elements. A careful mix of oils and proteins protect the hair from dust, humidity and extreme heat. They also help retain the minerals and proteins in your hair that are usually lost when washing frequently with desalinated water.
Commenting on the launch, Vierro spokesperson and brand manager Nidhi Mehta said: “Living in the UAE for almost three decades, it has always been a personal struggle to find the perfect haircare solution. People who have lived in this region for some time will attest to this. Almost all of us are victims of excessive hair fall and weak hair due to the harmful effects of weather and water conditions. Vierro’s hair experts have now made it possible for us to give our hair the protection it needs.”