Fine fragrance aficionados who also like luxury will be treated to the best of both worlds at next month’s Beautyworld Middle East trade fair in Dubai as True Diamond Perfume prepares to launch the world’s only perfume with a removable diamond.
The European company will introduce Perfect Match to the Middle East market – a specially crafted fragrance from Italy that comes with a certified 0.25 carat diamond in the cap.
Speaking about the launch, True Diamond Perfume marketing manager Andrea Butkovic said: “True Diamond Perfume has been created after 20 years of experience in the diamond industry. After hundreds of journeys around the world, we realised that the perfect combination to enhance the uniqueness of one’s only soul mate is the marriage between a seductive fragrance and a true high quality diamond.
“This is our Perfect Match, the only perfume with a true removable diamond. A certified diamond that embellishes the cap of a noble perfume, commissioned to an internationally renowned ‘maître parfumeur’ whose family has been producing fragrances for centuries.”
True Diamond Perfume is one of more than 20 hand-picked perfume brands at Quintessence, an exclusive showcase of niche fragrances at Beautyworld Middle East, which takes place from 15-17 April 2019 at the Dubai International Convention and Exhibition Centre. Returning for its 4th year, Quintessence is one of several popular highlights at Beautyworld Middle East 2019, which itself is now in its 24th edition, and will feature more than 1,750 exhibitors from 62 countries when it opens doors for an audience of 35,000 trade buyers and beauty professionals.
Thomas Kosmala, whose latest range can be seen in high-end department stores such as Harrods, Bloomingdales, and Galleries Lafayette, is a regular Quintessence exhibitor, and will this year use the platform as the global Launchpad for his most recent Limited Edition line.
“Quintessence has been incredibly helpful in presenting my brand to potential distributors and retail customers,” said Kosmala. “There is a cultural connection in the Middle East with perfumes which goes as far back as time itself. The Middle East customer is very well educated in the area of perfumes and we feel particularly connected and in tune with that. They appreciate quality, innovation and honesty in a product and I interpret all this and more in my scents in a very contemporary way.”
Beautyworld Middle East returns with a value-added programme that attracts thousands of professionals and trade buyers from across the globe. With 25 country pavilions, six product groups, and a packed programme of special features, the 24th edition of the annual showcase will again present an unrivalled platform of business networking and inspirational ideas for an expected audience of 35,000-plus trade buyers and beauty professionals.
Beautyworld Middle East covers the six product groups - hair, nails, and salon suppliers; cosmetics and skincare; personal care and hygiene; machinery, packaging, raw materials, and contract manufacturing; fragrance compounds and finished fragrances; and natural and organic.
More information is available at: www.beautyworldme.com