Glossier Play is Finally Unveiled

Known for its simple skin care and barely there makeup products, Glossier has launched a bold new cosmetics brand


Glossier Play.

In a major departure from its minimalist roots, Glossier's new makeup brand, Glossier Play, which is all about bold colours and bright, glittery products. The brand, which was founded by Emily Weiss first teased Glossier Play last week with a mysterious email with the subject line “New brand coming soon”.

The Cut revealed that Glossier Play, which launches on the Glossier website today, is a collection of four new makeup products: Colorslide, a long-lasting gel eyeliner pencil, Vinylic Lip, a shiny lip lacquer that comes in a fun, clicky-pen applicator, Niteshine, a pearly highlighter with a doe-foot applicator, and Glitter Gelée, a “one-step” glitter gel that gives you a “jeweled” effect.

Each of the products are available in a variety of highly pigmented shades, as opposed to the muted, natural shades we’re used to seeing from Glossier. There are also two makeup tools in the Glossier Play collection: Blade, a sharpener, and The Detailer, an applicator designed for the Glitter Gelée.

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