Salvatore Ferragamo Parfums is set to launch Amo Flowerful, a new fragrance aimed at millennial women. The release signals a comeback for floral fragrances.
Speaking about the new fragrance, Salvatore Ferragamo perfumer Marie Salamagne said: “For this new story of Amo, my initial idea was to depict a rainbow garden, full of sparkling and blooming flowers. To translate this optimistic and joyful imprint, I started from the Italian bitter accord from the Amo Original that I facetted by prismatic florals (jasmine, plum blossom, peony) and sparkling fruits (blackcurrant, lemon). I wanted to highlight a positive energy through a multiplicity of surprising facets”
The Amo bottle is reinvented with new Prisma™ technology, which through the interaction between light and glass, is illuminated with fluorescent colours. The “flower heel”, that was created and patented by Salvatore Ferragamo in 1939, decorates the flacon for this version of Amo.