Affinage Hair Care Expands into Middle East Market

UK-founded brand is now being distributed in the UAE through Beauty Box


Affinage Cool Blonde

Affinage, the UK-based hair care brand, is now available in the Middle East. The brand is known for its use of efficacious, cutting-edge technology and cruelty-free formulations.

Speaking about the expansion into the Middle East market, Affinage global brand ambassador Tracey Devine siad: ‘‘I have witnessed Affinage grow from strength to strength. I’m excited about the impact it will make in the Middle East given the region’s passion for beauty.”

Affinage founder and managing director Eric Bailey added: “New product development and innovation is always at the forefront of the business. We pride ourselves on our innovation and superior quality products.”

With a research and development laboratory based in Italy, the brand’s hair colouring products are powered by DATEM technology. This technology makes the penetration of the colour molecules deeper and safer and reduces the action of free-radicals.

At the moment, Affinage is currently sold in over 50 countries. Adding to that number, Beauty Box has been selected as the exclusive distributor of Affinage products in the UAE and throughout the GCC.

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