Cambridge Consultants Launch Smart Beauty Breakthrough

Reflection is the world’s first tablet application to harness Bidirectional Scatter Distribution Function for lab quality skin analysis



Cambridge Consultants has announced Reflexion, a pioneering skin analysis concept. The world’s first mobile app to harness Bidirectional Scatter Distribution Function, Reflexion measures the ‘shininess’ of skin, enabling personalised recommendations of beauty products.

Commenting on the announcement, Reflexion consumer commercial manager Robin Ferraby said: “Reflexion is a breakthrough in the beauty tech market, delivering rich insights on our dermatological make-up. Using the standard camera function on our phones or tablets, Reflexion takes existing hardware components and applies AI to help visualize the secrets of our skin. We’re excited to have developed an innovative beauty technology with mass-market appeal.”

Reflexion is a demonstration of an Artificial Intelligence-powered tablet app, designed to respond to the growing consumer desire for bespoke cosmetics and beauty products. Reflexion’s skin analysis system requires no additional hardware and provides much deeper insight than basic image analysis applications. It will help brands to make personalised product recommendations, moving beyond a transactional relationship to provide powerful new consumer experiences.

For more than 50 years, Cambridge Consultants has developed breakthrough products, creates and licenses intellectual property and provides business consultancy in technology-critical issues for clients worldwide. The company offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications.

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