Chiara Ferragni Leads Influencer Impact

According to Launchmetrics, Ferragni has generated $18.3 million in media impact value during the Spring 2019 shows

Share

Chiara Ferragni
2017 Timur Emek

Chiara Ferragni, whose wedding outperformed ad campaigns, was the reigning influencer at New York Fashion Week in September, when she generated $1 million in media impact value according to Launchmetrics. The latest report from the marketing and analytics company said Ferragni has accumulated  $18.3 million in media impact value during the spring 2019 season.

That number rivals that of Versace, which amassed $18.7 million in media impact value at its spring show in September.

Ferragni was not present on the latest round of New York Fashion Week, though she still generated a lot of social media coverage.

On February 9 Ferragni hosted the Beauty Bites masterclass, in Milan. More than 1,000 people attended the event, and #BeautyBites was tagged in more than 4,000 posts on Instagram.

Most Popular

Stay informed