Chiara Ferragni, whose wedding outperformed ad campaigns, was the reigning influencer at New York Fashion Week in September, when she generated $1 million in media impact value according to Launchmetrics. The latest report from the marketing and analytics company said Ferragni has accumulated $18.3 million in media impact value during the spring 2019 season.
That number rivals that of Versace, which amassed $18.7 million in media impact value at its spring show in September.
Ferragni was not present on the latest round of New York Fashion Week, though she still generated a lot of social media coverage.
On February 9 Ferragni hosted the Beauty Bites masterclass, in Milan. More than 1,000 people attended the event, and #BeautyBites was tagged in more than 4,000 posts on Instagram.