The L'Occitane Group, a global manufacturer and retailer of natural cosmetics and Loop Industries, a technology innovator in sustainable plastic, have signed a multiyear supply agreement.
Speaking about the agreement, L’Occitane Group global brand director Adrien Geiger said: “Our brand is inspired by nature, and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years. The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution. We are excited to sign with Loop, representing a significant shift in our approach to plastic.”
“Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions. We are so pleased to work with L'Occitane Group, a leading premium retail brand, to do just that. We are convinced that companies that make this transition, use sustainable packaging and encourage recycling will help restore our environment and create greater economic value,” said Loop Industries founder and CEO Daniel Solomita.
L'Occitane Group will start to incorporate Loop PET plastic its product packaging as of 2022, enabling the company to increase from its current 30% recycled plastic to reach 100% by 2025.