Cosmetics company Lush has opened a packaging-free shop in Manchester, in the United Kingdom. Where rather than scanning labels for information, visitors to the shop will be able to scan products using the recently launched #LushLabs app, replacing packaging with a digital solution.
With a help of Lush Lens, an experimental camera feature, Lush is able to reduce its impact on the environment by using a smartphone and Machine Learning to recognise products. The customer gets detailed ingredient information and ‘how to use’ demonstrations via the app.
Speaking about the new shop, Lush’s co-founder and managing director Mark Constantine said: “In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.”
With awareness of plastic pollution, Lush’s newest naked shop will host an abundance of innovative and plastic packaging-free alternatives to your favourite cosmetics, including solid shampoo bars and soaps and naked skincare innovations.