Boutiqaat Raises $45 Million for International Expansion

The Kuwaiti beauty e-commerce startup is valued at between $250 million to $300 million

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Boutiqaat, E-commerce, Social Media

Boubyan Petrochemical Company, a Kuwaiti organisation with investments in different sectors including petrochemicals, manufacturing, healthcare and education, announced the investment this month.
Boutiqaat was founded in 2015 by a young Kuwaiti entrepreneur Abdulwahab Alessa. The e-commerce platform sells over 25,000 beauty products through its website and mobile apps, and delivers all over the Gulf region.  The key to the company’s success has been its handling the entire transaction’s process with its own fleet of vehicles to deliver products. They source and buy goods directly from the brands or the wholesale agents and store them in their own warehouses.
In addition, virtual boutiques curated by social media influencers have become the platform’s USP. 
Speaking about the investment, Alessa said that it would be used to fund the firm’s expansion beyond the Middle East, into international markets.

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