Irina Shayk is the New Face of Marc Jacobs Beauty

The model will front the brand’s 2019 campaign


Marc Jacobs Beauty, Irina Shayk, Beauty Campaign, Sephora

Marc Jacobs Beauty has announced Irina Shayk as the newest face of the brand for 2019. A dedicated campaign and animation will debut at Sephora Russia on January 14 and Irina will make a personal appearance at Sephora in Moscow on January 26.

The first official image of the campaign featuring Shayk was shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

Speaking about the campaign, Kendo Brands VP of Marketing Tara Loftis said: “When we entered Russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. Irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented Marc Jacobs Beauty.” 

Marc Jacobs Beauty is a collaboration between the designer and San Francisco-based Kendo, the LVMH incubator of new beauty brands. As with his fashion line, Marc’s rule-breaking creativity is at the heart of his makeup vision.

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