Maya Diab to Front L’Oreal Professional in the Middle East

L’Oréal Professional has announced the signing of Lebanese star Maya Diab, as its new face for the Middle East.

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Maya Diab.

A fashion icon, singer, actress and TV presenter, Maya Diab is one of the most recognisable faces in the Arab world and will embody new brand initiatives and media campaigns across the region, rolling out over the next two years.

“I am very happy to have teamed up with L’Oreal Professional. This is a brand that represents every woman and most importantly, it is one that understands every woman’s beauty and hair needs. I am glad to have joined a long list of International stars that have collaborated with L’Oreal Professional and I hope this will be a long-term relationship,” said Diab in a statement.

L’Oreal Middle East Professional Products Division General Manager Theresa Assi commented: "As a singer, actress and TV personality, Maya Diab is one of the most recognisable pop icons in the Middle East today. Her style and individuality strongly resonate with L’Oreal Professional and we are very proud to have her as the first Arabic ambassador for the brand. Maya is an inspiration for all Arab women with her daring style and she constantly innovates in her looks, be it fashion, makeup, and hair.”

Diab joins the ranks of models and influencers Taylor Hill, Hailey Baldwin and Alexa Chung who have all been named brand ambassadors for L’Oréal Professionnel in the last two years.

Watch the reveal video below:

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