Pantone, the global authority on colour, has declared Living Coral the colour of the year for 2019. Unveiled at Art Basel Miami, the colour is a peachy shade of orange with gold undertones.
A representative from the New Jersey-based company said: "Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment."
Pantone picks a new colour each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.
This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature. “The overriding influence [this year] was the environment,” explained vice president of Pantone’s colour consulting unit Laurie Pressman.
"Colour is an equalising lens through which we experience our natural and digital realities, and this is particularly true for Living Coral," said executive director of the Pantone Colour Institute Leatrice Eiseman said in a statement. "With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord."
Contrary to popular belief, Pressman clarified that Pantone Colour of the Year isn’t a trends forecast. “It’s a reflection of what’s taking place. It’s a colour snapshot symbolic of what’s taking place in the culture at a moment in time,” she said.
The peachy shade appeared on fashion runways, home interiors, corporate branding and even tech gadgets in 2018.