Amazon.com Inc has unveiled its online professional beauty store to sell supplies to licensed professional stylists, barbers and aestheticians, weighing on shares of other beauty retailers.
The platform will sell a wide range of brands from Wella Colour Charm and RUSK to OPI Professional, and other supplies typically found in salons and spas.
Reuters reported that, following Amazon’s announcement, shares of beauty retailer Ulta Beauty Inc fell 3% and those of Sally Beauty Holdings plummeted 9%.
According to Amazon, industry professionals can now find almost everything they need to run their business in a single store at low prices, with fast, free shipping in one to two days on eligible orders with Business Prime.
“Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what’s important: their customers,” said Steve Kann, director of customer driven experience, Amazon business.
Amazon said that buyers in the US would need a state-issued cosmetology, barber, or aesthetician license to purchase products.