Sephora to Debut its Smart Beauty Initiative in Paris

The beauty retailer has announced that hands free beauty tutorials will now be available on Google Nest Hub in France


Sephora Unveils Smart Beauty Initiative.

The new beauty coach created by Sephora for Google Nest Hub is a voice controlled smart display device for Google Assistant which is now available in France. Sephora will offer six tutorials dedicated to foundation, contouring, eyeliner, smokey eyes, express makeup and tired eyes.

“All you have to say is ‘Hey Google, talk to Sephora’. From there, it is possible to control the device using only the voice command to pause the video, go to the next step for a while or go back, to review a crucial step,” a Sephora representative in a statement.

The device will be available for testing in the Sephora's La Défense store in Paris for three weeks. A preview will also be available on the LVMH booth at Viva Technology in Paris from 16 - 18 May 2019.

Viva Technology will also be an opportunity for Sephora to present its innovative phygital experiences. The store will also offer a seamless and instant cashierless checkout to customers using the scan-and-go NEOS Mobile Payment solution.

Visitors will have the opportunity to meet with three women-led start-ups, which were accompanied by the Sephora Accelerate programme. Several beauty giants will participate in the event, including the L’Oréal group which will present “Limitless Beauty”, their most recent tech innovations.

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