Souq Becomes Amazon.ae in the UAE

UAE customers who previously shopped on Souq can now shop on Amazon.ae by using the Amazon App or by visiting the Amazon.ae website

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Souq will now be known as Amazon.ae.

Amazon and Souq today announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US. Customers shopping on Amazon.ae will enjoy the same prices as on Souq and benefit from Amazon’s reliable delivery service.

“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said cofounder of Souq and vice president of Amazon MENA Ronaldo Mouchawar.  “Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.”

The thousands of businesses who were selling on Souq are now selling on Amazon.ae. UAE businesses of all sizes can sell their products on Amazon.ae, with access to easy listing tools, safe payment processing, promotional features to help them get discovered by customers, and simplified logistics solutions with Fulfillment by Amazon (FBA). All aspiring entrepreneurs, regardless of their experience or business know-how, have access to the Amazon resources, products and tools that they need to grow a business.

Mustafa Abbas, an Emirati entrepreneur, has been selling high-end consumer electronics products on SOUQ since 2018. “Selling on Souq has been very fruitful, as it has allowed us to grow our online business meaningfully and reach new customers without increasing fixed costs. It was a rewarding experience working with Souq, especially with all the benefits we received as sellers, and we look forward to continuing the collaboration with Amazon.ae to grow the business even further.”

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