Following The Roses Collection launched in February of this year, Huda Beauty has launched The Icons Collection comprising eight new Matte Power Bullet shades. The highly pigmented colours are divided into classic reds, bright pinks, pretty pinks, ultra-beiges with a cool and warm undertone shade for each category.
Speaking about the launch, Kattan said: “We’ve been developing the Matte Power Bullet for two years. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection. The Power Bullet completely shatters the typical limitations of matte lipsticks!”
Kattan and her product development team spent two years developing the matte bullet lipstick. Pushing her manufacturers to deliver the best-performing formulas, each shade delivers consistent quality and application owing to our unique formula that promises to saturate lips in rich colour with just a single stroke. The matte full-coverage formula leaves lips feeling smooth and hydrated.
With format just as important as the formula itself, the diamond-shaped bullet was designed for easy application and layering. Engineered for precision, the pointed tip can be used to contour and line lips, or accentuate your cupid’s bow, while the flat base fills large areas evenly with ease. The packaging and case are shade-matched, so the desired lipstick can be easily spotted.
The Icons Collection will be available online on 27 May and in-store on 7 June at ShopHudaBeauty.com, Sephora, Boutiqatt, Alshaya, Harvey Nichols (KSA), Debenhams (KSA).