Gucci creative director Alessandro Michele chose to start his move into beauty with lipsticks formulated to mimic the feel of the ‘Hollywood Golden Age’, this launch represents a shift in the brand’s identity.
Gucci makeup emphasises the idea of navigating the past into the contemporary, the full coloured lipsticks are crafted in a modern broad palette and feature three different types of finishes - satin, sheer and balm. The lipsticks are named after Hollywood actresses like Jean Harlow, Bette Davis, Greta Garbo and Maureen O’Hara.
Speaking about his new collection, Gucci creative director Alessandro Michele said: “Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent—we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolizes of the world of cinema, and all of the famous lips from Hollywood”.
The full collection will be available at retailers from the 28th of May.